Innovation at the Holiday Market in Union Square 2023

For our project, our ethnography research topic is to delve into the market’s atmosphere and analyze how various elements within this space interact and contribute to the overall experience of vendors and visitors. 

We hope to explore the atmosphere of Union Square Holiday Market, focusing on product variety, seasonal elements, vendors and visitors, the spatial layout, and the integration of technology.

It is important to study the interactions occurring in the holiday market to understand how such markets not only hold commercial value but also important community gathering places that reflect and enhance the cultural diversity of the city.